Despite tariffs, survey finds US Halloween spending may reach $13.1 billion

(WISH) — Americans were expected to spend a record $13.1 billion on Halloween in 2025, according to the Washington, D.C.-based National Retail Federation.

In Indiana, Halloween has long been a staple of fall. From haunted houses in Indianapolis to pumpkin patches across Hamilton and Boone counties, families were expected to contribute to the national record by spending on both traditions and new celebrations.

Prosper Insights & Analytics’ survey for the federation showed spending will climb from $11.6 billion in 2024 and top the previous record of $12.2 billion set in 2023. On average, consumers plan to shell out a record $114.45 per person.

Vice President Katherine Cullen of the federation said in a statement in a news release issued Sept. 18, “Even with concerns about price increases due to tariffs, Halloween continues to resonate with consumers of all ages. Whether it’s dressing in costume or carving a pumpkin, more consumers plan to take part in Halloween activities and traditions.”

Prosper Executive Vice President Phil Rist said in a statement, “Despite budget considerations, consumers are committed to prioritizing Halloween celebrations to create special memories with their loved ones.”

Nearly three-quarters of the people surveyed said they plan to celebrate, with candy remaining the top purchase at $3.9 billion. Costumes were close behind at $4.3 billion, while decorations sales were expected to reach $4.2 billion. Greeting cards, often overlooked, will account for $700 million in spending.

For children, Spider-Man, princesses, witches and ghosts ranked among the most popular outfits. Adults were sticking with classics, witch, vampire and pirate among them.

Nearly a billion dollars will be spent dressing up pets as pumpkins, hot dogs or superheroes.

Discount stores remained the top destination for Halloween goods, followed by specialty shops and online retailers. More than 40% of consumers said they start shopping in September or earlier, citing excitement for fall and a desire to avoid last-minute stress.

The survey of 8,045 consumers was conducted Sept. 2-9 and has a margin of error of plus or minus 1.1 percentage points.

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