Black Friday isn’t just about sales anymore — it’s about the freebies. Major retailers are rolling out perks for the first shoppers through the door, from gift cards to swag bags to instant-win surprises worth hundreds (or even thousands) of dollars.

Here’s your updated roundup of all confirmed in-store doorbuster giveaways for Black Friday 2025.

Kohl’s — First 200 Customers Get Instant-Win Kohl’s Cash

Kohl’s is going big this year.

• The first 200 customers at every Kohl’s store on Black Friday will receive a surprise instant-win Kohl’s Cash gift, ranging from $5 to $100.
• Ten shoppers nationwide will score the grand prize: a $10,000 cash win.
• On top of that, all shoppers can earn $15 in Kohl’s Cash for every $50 spent during the Black Friday week event.
  This is one of the biggest early-bird promotions of 2025 and is expected to draw heavy lines before doors open.

Target — First 100 Guests Get Holiday Tote Bags + Surprise Prizes

Target is bringing back a fan-favorite giveaway for early shoppers.

• The first 100 guests in line at every store will receive a limited-edition iridescent holiday tote filled with small freebies.
• Inside those bags, 10 will be “golden bags” — each containing a larger prize valued between $99 and $350, including items like gift cards, headphones, beauty tools, and mini appliances.

Bass Pro Shops & Cabela’s — First 250 Get Free Gift Cards

Outdoors retailers are known for some of the most generous early-bird giveaways.

• The first 250 people in each store will receive a free gift card valued anywhere from $10 to $500.
• Families can also take advantage of free kids’ activities and photos with Santa as part of the store’s holiday setup.

Macy’s — Early Shoppers Get Reward Cards

While Macy’s doesn’t specify an exact number, stores will hand out a limited number of Macy’s Reward Cards to early Black Friday visitors.
The cards vary in value and are available while supplies last.

Lowe’s — Free Holiday Item for Early Shoppers

Lowe’s is expected to bring back its tradition of offering a free holiday item to early-morning customers.
In previous years this has included boxes of seasonal décor, lighting bundles, and gift sets — often valued around $100 or more.
Quantities are limited and vary by store.

Meijer — Surprise Coupons & Bonus Rewards

Meijer continues its Black Friday coupon tradition.

• Early shoppers may receive register-print coupons worth significant savings on a future purchase.
• Additionally, select gift card purchases can award bonus mPerks rewards, effectively giving early shoppers “free money back” later.

JCPenney — Freebies All Day With Timed Giveaways

JCPenney is running multiple Black Friday giveaway events throughout the day, each tied to a specific time. Shoppers must be inside the store at those times for a chance to win.

Freebie Schedule:

• 5:00 a.m. – Chance to win a $500 off coupon and a free snow globe.
• 9:00 a.m. – Chance to win a free Cuisinart coffee maker.
• 1:00 p.m. – Chance to win a free pair of lab-grown diamond stud earrings.
• 5:00 p.m. – Chance to win a free Sutra hair styler.

These giveaways make JCPenney one of the few retailers offering multiple chances to score something big throughout the day.

BIGGBY Coffee — Free Swag Bag With Purchase

Showing up early at BIGGBY Coffee can get you a free swag bag with a drink purchase.
Bags typically include coupons, stickers, a small seasonal item, and a branded cup.
While not a “first come” promo, quantities are very limited and tend to run out quickly.

Top 5 Amazon Black Friday Deals (2025)

Amazon doesn’t do freebies — but their online Black Friday deals compete with any doorbuster in value. Here are five of the best early deals available this year:

1. Up to 50% Off Amazon Devices

Echo speakers, Fire tablets, Kindle e-readers and Ring doorbells are heavily discounted — many at or near their lowest price ever.

2. Robot Vacuum Deals Near 50% Off

Multiple models from top brands are marked down almost half-price, including smart-mapping and pet-hair versions.

3. Le Creuset, Ninja, & Breville Kitchen Deals

Premium kitchen brands are seeing deep cuts — some items discounted 40–60% during Amazon’s Black Friday week.

4. Levi’s, GAP, Ugg & Coach Fashion Deals

Amazon’s fashion category is running major brand markdowns, with select apparel and accessories reaching up to 70–80% off.

5. Bestselling Beauty: Dyson & Laifen Alternatives on Sale

Hair tools, skincare gift sets and viral beauty gadgets are heavily reduced — many perfect for holiday gifting.

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