INDIANAPOLIS (WISH) — On what may become the hottest day of 2025, organizers of a local winter event are asking you to take a crisp and cool look ahead, five months into the future.

The Brown County Christkindl Market is lining up talented vendors for the two-day December celebration.

“This show is juried, and so we say get your application in as soon as possible,” Lisa Hall, founder of the Market, said. She stopped by WISH-TV’s Daybreak to issue the invitation for artisans and artists to part of the Market. “It’s a $40 application fee, and we will be closing that site on Aug.15.”

Hall also offered Daybreak viewers the very first view of the official mug for the 2025 event. It features the coal eyes and carrot nose of a snowman getting a warm hug from a scarf.

“It’s just kind of a new concept that was in my head. And my friend Holly Salo, who owns Holly Pots, is one of the most talented potters that I know. Holly has done our souvenir mugs hand-pottered for the last four years, so this is year five for her,” Hall said.

This is the 5th year for the annual event.

Hall notes that while Brown County’s colorful autumn displays have made the community a must-visit in fall, the area still has opportunities for visitor growth during other seasons.

“Brown County looks like a Hallmark community,” she said. “And every Hallmark community needs their own Christmas event, right? And we are tourism dependent, and when you’re tourism dependent, you have to create reasons for people to return.”

The Brown County Christkindl Market is Dec. 6-7 and is free to attend.

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